Privacy Policy
Introduction:
The Trailhead has a strong commitment to providing excellent service
to all of our customers, including respecting their concerns about privacy. We
understand that visitors to our website may have questions about how this website
collects and uses information. We have prepared this statement to inform you of
the privacy principles that govern theinnatrollinghills.com.
This statement contains numerous general and technical details about the steps we
take to respect your privacy concerns. The bottom line is that meeting your needs
and expectations form the foundation of everything we do - including protecting
your privacy.
If you have any questions about this privacy statement or privacy concerns please send a letter to:
The Trailhead
Att: Privacy Protection
3892 Lake Tahoe Blvd
South Lake Tahoe, CA 96150
Browsing:
This website does not collect personally identifiable information from your computer
when you browse the site. This means that, unless you voluntarily and knowingly provide
us with personally identifiable information, we will not know your name, your e-mail
address, or any other personally identifiable information.
Internet Protocol (IP) Address:
An IP address is a number that is automatically assigned to your computer when you
browse the Internet. When users request a page from our site, our servers log the
user's current IP address. We use IP addresses to help diagnose problems. We do not
link IP addresses to any personally identifiable information about you.
Cookies:
Our website uses cookie technology. Cookies are strings of text that a website may
store on a user's computer. Our website uses cookies but only requires them in the
online reservation process. Cookies enable our website to keep track of your
preferences and activities relating to the website. Our website creates session
cookies for each visit in order to facilitate your visit. The session cookie expires
at the end of the session.
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Use of Cookies and E-Mails - We use a third party service provider to send
marketing e-mails on behalf of The Trailhead. There are no cookies
in the e-mail. However, when an e-mail recipient clicks on a link to the The
Trailhead website included in the e-mail, a persistent cookie is
placed on the user's computer. This cookie is used to measure the effectiveness
of our e-mail marketing efforts and better understand how our users navigate
through the site. The cookie set by our service provider will remain on your
hard drive 30 days after the last time you clicked on the coded link in the
e-mail, or until you delete it.
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Use of Cookies for Advertising - we use third party service providers to serve
and host our advertisements. These third parties use persistent cookies to track
the number of times our site is accessed and whether the site was accessed from
the advertisement. The cookies generated from the advertisements do not contain
personally identifiable information and may remain on your hard drive three or
more years unless deleted by you.
The third party service providers mentioned above are contractually bound not to use
any information they gather for any purpose other than providing services to us. Cookies
do not corrupt or damage your computer or computer files. In addition, we do not use
cookies to gather information concerning your visits to websites other than The Inn at
Rolling Hills. If you do not wish to receive these cookies, you may set your browser to
reject the cookies (consult the instructions for your particular browser on how to do this),
although doing so may affect your ability to perform certain transactions on our website.
Pixel Tags:
The third party service providers mentioned above serve and host The Trailhead
advertisements on other sites. To track the effectiveness of The Trailhead
advertisements on other sites, theinnatrollinghills.com may use pixel tags (also known as
clear gifs, beacon gifs, 1-by-1 gifs, or web bugs). Pixel tags are not visible to the user
of the site and consist of a few lines of computer coding. If you are visiting
theinnatrollinghills.com from an advertisement on another site, the pixel tag references
the cookie you received when you clicked on the advertisement. The pixel tag then registers
this activity with the third party advertising company to allow us to count the number of
times an advertisement is accessed. In addition, we also measure the reservations generated
from a particular ad. At no time is personally identifiable information about you or your
reservation collected by the third party advertising company, nor is any tracking information
generated from the pixel tag allowed to be used by them for any other purpose other than to
report website activity to us or allow us to better target future interactive advertising.
Our third party service providers may use pixel tags in The Trailhead marketing
e-mails that help us send the e-mail in a format you can read, to allow us to know which
e-mails you act upon and to better target the content of future e-mails. In addition, we
track the aggregate number of e-mails read and whether any of the links in the e-mail were
accessed. No other information is collected or used from pixel tags.
Information We Collect:
When we need to collect personally identifiable information from you, we will ask you to
voluntarily supply us with the information we need. For example, if you would like to make
a reservation at one of our hotels, we will ask you for information such as name, address,
telephone number, e-mail address, credit card number, and room preference to process your
reservation. We may use your e-mail address to send a confirmation and, if necessary, might
use the other information to contact you for help to process the reservation. The same types
of information would be requested to complete a gift certificate transaction. As indicated
below (see E-Mail section), we may also use your e-mail address to notify you about special
offers and promotions.
Securing the Transmission and Storage of Information:
When we ask you for credit card data when making a reservation or purchasing a gift
certificate, it is transferred over a Secured Sockets Layer (SSL) line provided you are
using a SSL enabled browser such as Microsoft Internet Explorer, Firefox or Safari or
Google Chrome. We also use SSL on other select pages where you would enter personally
identifiable information. This ensures that your information is encrypted as it travels
over the Internet. This secure mode is enabled before any such information is transmitted
from your computer. You will know you are in secure mode when the padlock or key icon in
the lower right-hand or left-hand corner of the computer screen appears in the locked
position. In addition, when accessing a secure server, the first characters of the site
address will change from http to https. After information reaches The Trailhead
it is stored on secured servers that resides behind firewalls designed to block unauthorized
access from outside the Company.
E-Mail:
It is our intention to only send you e-mail communications that will be useful to you and
that you want to receive. When you make a reservation and provide your e-mail address, we
will occasionally contact you via e-mail and provide information about special offers and
promotions that may be of interest to you. These communications will relate to The Inn at
Rolling Hills offers and/or the promotions of select, reputable third parties with whom
The Trailhead has a strategic marketing relationship because they offer products
or services that we believe would of interest to you. We use a third party e-mail service
provider to send e-mails. This service provider is prohibited from using your e-mail address
for any purpose other than to send The Trailhead related e-mail. Every time you
receive e-mail you will be provided the choice to opt-out of future e-mails by following the
instructions provided in the e-mail, or you may opt-out by updating your online profile.
The Trailhead Use of Information:
We treat the information you provide to us as confidential information; it is, accordingly,
subject to our company's security procedures and strict corporate policies regarding
protection and use of confidential information. Because laws applicable to personal
information vary by country, our hotels or other business operations may put in place
additional measures that vary depending on the applicable legal requirements. Information
collected on the sites covered by this privacy statement, which are listed in the first
paragraph, is generally processed and stored in the United States.
The personally identifiable information you provide to us for making a reservation is
made available to the applicable hotel for the purpose of meeting your reservation request.
If you cancel your reservation, the information is stored for recordkeeping purposes only
and is not accessed again. After making a reservation or completing your stay at a The Inn
at Rolling Hills hotel, unless you tell us otherwise, the information you provide may be
used by us for direct marketing of a The Trailhead hotel, other The Inn at
Rolling Hills products or the products of select, reputable third parties with whom The
Trailhead has a strategic marketing relationship because they offer products
or services that we believe would of interest to you. The Trailhead may use the
services of a third party mail house for the sole purpose of mailing materials.
Disclosure of Information to Third Parties:
The Trailhead prohibits the sale or transfer of personal information to entities
outside of the The Trailhead for their use without your approval.
How to Change Your Information:
The personally identifiable information collected through this website is not accessible
to you. If you believe the information you voluntarily provided us is not correct, or has
changed, please send an email message to reservations@theinnatrollinghills.com explaining
the correction or change and provide any relevant information.
Links to Other Sites:
If you choose to leave The Trailhead site via links to websites other than
The Trailhead website, including those of advertisers, The Inn at Rolling
Hills is not responsible for the privacy policies or content of those sites, nor is The
Trailhead responsible for the cookies those sites use.
Legal Issues:
This is a United States website and is subject to United States law. The Inn at Rolling
Hills will disclose personally identifiable information without your permission when
required by law, or in good faith belief that such action is necessary to investigate
or protect against harmful activities to The Trailhead guests, visitors,
associates, or property (including this site), or to others. As mentioned above, laws
related to personal identifiable information vary by country. For example, personally
identifiable information collected in the European Union is subject to the EU Data
Protection Directive.
Privacy Policy Effective Date:
The privacy policy is in effect at the time of each visit to our site. Please check our
privacy policy each time you visit our website if you are concerned about how your
information will be used.
Theinnatrollinghills.com Privacy Statement Changes:
In the future, we may need to change the privacy statement for theinnatrollinghills.com.
All changes will be made here so that you will always know what information we gather,
how we might use that information and whether we will disclose it to anyone.
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